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Would you let an inexperienced intern write the copy that speaks for your brand? If not, why would you let just anyone translate it? Your international audience won’t see the hours your team spent shaping the perfect campaign. They’ll only see the version they get in their language. And if that version doesn’t reflect your voice, your tone, or your intent, the message you worked so hard to…
If you’re a marketing leader charged with reaching audiences who don’t speak English as their first language, you’ve likely wondered whether AI translation could be your next big efficiency win. After all, AI tools are everywhere and seem to promise instant results. Amid consistent demands for faster turnaround times and lower costs, businesses need to make informed decisions about using…
One of the fastest-growing segments of the U.S. marketplace is hiding in plain sight: the 68 million Hispanics living in the United States make up about 20% of the country’s population.
Discovering the nuances of your intended audience is key to crafting messaging and ultimately landing language that truly connects with your audience.
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