A family gathered in a sofa smiling.

Unlocking the $2.7 trillion U.S. Hispanic market: A quick guide for marketing leaders

One of the fastest-growing segments of the U.S. marketplace is hiding in plain sight: the 68 million Hispanics living in the United States make up about 20% of the country’s population.

Title: Know your audience. Headshot: Lauri Jordana (Hispanic Marketing expert)

Editorial: Know Y’all’s Audience

Discovering the nuances of your intended audience is key to crafting messaging and ultimately landing language that truly connects with your audience.