Hispanic mother, young woman, and boy sitting together on a couch in a bright living room, smiling and watching television, with the mother holding a remote control.

Why Cultural Intelligence Is the Most Important Differentiator in Global Marketing

Global marketing isn’t only about appealing to customers in other countries or from other cultures. It’s also about understanding and honoring the complexity within your own.  Bad Bunny’s Super Bowl halftime show offered a useful reminder of this. In 2026, one of the most mainstream all-American entertainment events of the year was delivered almost entirely in Spanish. And it was an absolute success, drawing in more than…