betakit
Global marketing isn’t only about appealing to customers in other countries or from other cultures. It’s also about understanding and honoring the complexity within your own. Bad Bunny’s Super Bowl halftime show offered a useful reminder of this. In 2026, one of the most mainstream all-American entertainment events of the year was delivered almost entirely in Spanish. And it was an absolute success, drawing in more than…
One of the fastest-growing segments of the U.S. marketplace is hiding in plain sight: the 68 million Hispanics living in the United States make up about 20% of the country’s population.
In this third and final installment of our Managing Your School District’s Translation Department series, we share tips on developing and maintaining a knowledge base that can serve as a compass for translation decision-making and troubleshooting.
In the first part of our series, we explained how translation services in education consist of three stages and how to build a functional baseline to ensure your language access program thrives: A clean and structured file management system and a semi-automated form and spreadsheet for request handling and tracking. A consolidated knowledge base paired with translation technologies (translation memories…
Discovering the nuances of your intended audience is key to crafting messaging and ultimately landing language that truly connects with your audience.
Copyright © 2021 The Translation Team
Privacy Policy
Website designed by Websites for Translators
