The Translation Team blog

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From case studies to industry insights, discover these translation and culture gems.

A Hispanic communications professional working on a laptop in an office, representing how school districts use AI translation responsibly.

AI Translation for School Districts: When AI Helps and When It Hurts 

Education professionals have been trying to solve the language access puzzle for decades.   But it often feels like there’s never…

By November 12, 2025
Digital interface with AI and data visualizations displayed above a laptop, illustrating technology-assisted translation tools.

The promise (and reality) of AI translation for high-quality marketing content

If you’re a marketing leader charged with reaching audiences who don’t speak English as their first language, you’ve likely wondered…

By October 16, 2025
Hispanic family sitting together at home, looking at a laptop and engaging with digital content.

Unlocking the $2.7 trillion U.S. Hispanic market: A quick guide for marketing leaders

One of the fastest-growing segments of the U.S. marketplace is hiding in plain sight: the 68 million Hispanics living in…

By September 16, 2025
The Translation Team and Phrase Translation Management System

The Translation Team Selects Phrase as its Translation Management System

Following two years of diligent research, including testing and evaluation of many translation solutions, The Translation Team has selected Phrase…

By May 28, 2024
Recent Posts
A title that says "Let the game begin!". Reading time: 8 min. Listening time: 10 min.Read Article

Editorial: Let the Game Begin!

It may be the most polarizing series on Netflix, but Squid Game quickly surpassed even Bridgerton—and Lupin. Part 1 (from…

Title: Know your audience. Headshot: Lauri Jordana (Hispanic Marketing expert)Read Article

Editorial: Know Y’all’s Audience

Discovering the nuances of your intended audience is key to crafting messaging and ultimately landing language that truly connects with…

Blog title: Managing your school district's translation department before translation / Author: Joshua Velásquez / Reading time: 10 minutes / Listening time: 18 minutesRead Article

Managing your school district translation department before translation

One of the biggest challenges for small and large school districts with in-house translation teams is how to effectively manage…

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