Person interacting with AI translation interface on a laptop, illustrating the role of artificial intelligence in marketing content creation

The promise (and reality) of AI translation for high-quality marketing content

If you’re a marketing leader charged with reaching audiences who don’t speak English as their first language, you’ve likely wondered whether AI translation could be your next big efficiency win. After all, AI tools are everywhere and seem to promise instant results.   Amid consistent demands for faster turnaround times and lower costs, businesses need to make informed decisions about using…